Fathers Day is just around the corner, and it’s time to honor the incredible dads who have been our guiding lights, mentors, and superheroes.

To maximize the success of your Father’s Day campaign, choose the most suitable contest for your brand and run it. This could help you generate leads and further increase awareness among your customers.

Not only will this help generate leads and increase awareness, but it will also give you an opportunity to interact directly with your target audience and gain valuable insights into their preferences.

Increase Engagement: Engagement is the number one metric in social media marketing. The more engaged you are with your audience, the more likely they will be to take action like becoming a customer or follower. There are a variety of engagement tactics you can use to increase your engagement levels and grow your business, but these three tactics are particularly effective.

Giveaways: Offer an incentive for people to follow you, like a free report or e-book for following on Twitter or LinkedIn.

Create reachable content: Provide valuable information that aligns with what people care about and shares it regularly so that people will see it as a trusted resource.

Social media scheduling: Schedule your posts in advance so that you’re able to share content that people care about and know when it will be published.