Get Monetized Potential of Facebook Instream Ads: Eligibility, Content Policies, and Earning Possibilities

Get Monetized Potential of Facebook Instream Ads: Eligibility, Content Policies, and Earning Possibilities

Facebook offers various avenues for content creators to monetize their efforts, and one such avenue is Facebook In-Stream Ads. In this article, we’ll explore the steps to get monetized for Facebook In-Stream Ads, understand the eligibility and content policies set by Facebook, and explore the possibilities of earning through this monetization method.

Get Monetized for Facebook In-Stream Ads

Some strategies to increase followers and views on Facebook, along with niche insights to gain an idea,

Facebook instream ads setup image - digitalposh online marketing

How to Get More Followers:

  1. Consistent Posting Schedule: Maintain a consistent posting schedule to keep your audience engaged and attract new followers. Post high-quality content regularly, whether it’s informative articles, engaging videos, or visually appealing graphics.
    • Niche Insight: For a food-related niche, consider sharing quick and easy recipes, cooking tips, and behind-the-scenes glimpses of your culinary creations to entice food enthusiasts to follow your page.
  2. Engage with Your Audience: Foster meaningful interactions with your followers by responding to comments, asking questions, and encouraging discussions. Engaged followers are more likely to share your content with their network, helping to expand your reach organically.
    • Niche Insight: In a travel niche, interact with your audience by sharing travel stories, asking for recommendations, and inviting them to share their own travel experiences. Create a sense of community among fellow travelers to build a loyal following.
  3. Collaborate with Influencers: Partner with influencers or complementary brands in your niche to reach a wider audience. Collaborative efforts such as guest posts, joint events, or cross-promotions can introduce your page to new followers who share similar interests.
    • Niche Insight: In the fashion niche, collaborate with fashion bloggers, stylists, or clothing brands to showcase your unique style, share fashion tips, and feature trendy outfits. Partnering with influencers can help increase your page visibility among fashion enthusiasts.
  4. Run Facebook Ads: Utilize Facebook’s advertising platform to target specific demographics and interests relevant to your niche. Invest in targeted ads to reach users who are likely to be interested in your content and encourage them to follow your page.
    • Niche Insight: In the fitness niche, target ads toward users interested in health, wellness, and fitness-related topics. Promote your page as a source of workout routines, nutrition tips, and motivational content to attract followers passionate about fitness.
  5. Offer Incentives for Following: Encourage users to follow your page by offering incentives such as exclusive discounts, giveaways, or access to premium content. Create a sense of value for your followers and reward them for their loyalty.
    • Niche Insight: In a photography niche, offers exclusive access to behind-the-scenes content, photography tutorials, or limited edition prints for followers. Providing valuable perks can incentivize photography enthusiasts to follow your page and engage with your content.
facebook instream ads review message image - digitalposh online marketing article

How to Get More Views:

  1. Optimize Video Content: Create compelling video content that resonates with your audience’s interests and preferences. Optimize your videos for maximum visibility by using attention-grabbing thumbnails, engaging titles, and relevant keywords in the video description and tags.
    • Niche Insight: In a gaming niche, create gameplay videos, tutorials, or reviews of popular games to attract gaming enthusiasts. Use captivating visuals, entertaining commentary, and relevant hashtags to increase the discoverability of your videos.
  2. Share Engaging Stories: Share authentic and relatable stories that captivate your audience’s attention and encourage them to watch till the end. Whether it’s personal anecdotes, success stories, or educational content, storytelling can evoke emotion and drive engagement.
    • Niche Insight: In a parenting niche, share heartfelt stories about parenthood, parenting challenges, and memorable moments with your children. Connect with your audience on an emotional level by sharing experiences that resonate with fellow parents.
  3. Promote Live Video: Leverage Facebook’s live video feature to engage with your audience in real-time and generate excitement around your content. Host live Q&A sessions, product launches, or behind-the-scenes tours to provide valuable and interactive experiences for viewers.
    • Niche Insight: In a music niche, host live performances, jam sessions, or interviews with musicians to showcase talent and connect with music enthusiasts. Use live video as a platform to interact with your audience, answer questions, and share exclusive content.
  4. Cross-promote across platforms: Share your Facebook videos across other social media platforms, websites, or blogs to increase visibility and reach a broader audience. Encourage followers on other platforms to engage with your Facebook content by providing links and teasers.
    • Niche Insight: In a beauty niche, cross-promote your makeup tutorials, skincare routines, or product reviews on platforms like Instagram, YouTube, or beauty forums. Utilize visually appealing thumbnails, catchy captions, and relevant hashtags to drive traffic to your Facebook videos.
  5. Optimize Post Timing: Analyze your audience insights to determine the optimal times for posting content when your audience is most active and likely to engage. Experiment with different posting schedules and monitor the performance of your videos to identify peak engagement times.
    • Niche Insight: In a tech niche, post video reviews, tech news updates, or product demonstrations during peak hours when tech enthusiasts are online and actively seeking information. Utilize analytics tools to track engagement metrics and refine your posting strategy for maximum impact.

By implementing these strategies and leveraging niche insights, you can effectively increase your Facebook page followers and video views, ultimately working towards meeting the eligibility requirements for monetization and maximizing your earning potential on the platform.

The comparative analysis of YouTube and Facebook In-Stream Ads is presented in tabular format:

AspectYouTube In-Stream AdsFacebook In-Stream Ads
FeaturesAds appear before, during, or after videos. Skippable or non-skippable ads.Ads appear within eligible videos. Creators control ad breaks.
Eligibility1,000 subscribers, 4,000 watch hours in the past 12 months. Comply with Community Guidelines and Advertiser-Friendly Content Guidelines.10,000 followers on Facebook Page, 30,000 1-minute views on eligible videos in the last 60 days. Comply with Community Standards and Content Monetization Policies.
Content PoliciesAdherence to Community Guidelines, avoid copyrighted material without proper authorization, comply with advertising standards.Adherence to Community Standards, avoid copyrighted material without proper authorization, ensure content is suitable for advertising.
Audience ReachLarger audience base, go-to platform for video content.Vast user base, may offer more niche audience targeting options.
Monetization PotentialHigh potential due to established ad revenue-sharing model and large viewer base.Opportunities for diversification through additional revenue streams such as fan subscriptions and branded content deals.
Content ControlMore control over ad settings, formats, placement, and revenue optimization.Some customization options but may have more limited control compared to YouTube.
Comparative Analysis of YouTube and Facebook In-Stream Ads

In summary, while both YouTube and Facebook In-Stream Ads offer opportunities for content creators to monetize their videos, they differ in terms of eligibility requirements, content policies, audience reach, monetization potential, and content control. Creators should consider these factors when deciding which platform aligns best with their needs and goals.

Refer to Facebook’s official documentation for more information on the requirements for eligibility and content policies regarding Facebook instream ads. Check the link:

Possibilities of Earning from Facebook In-Stream Ads:

  • Revenue Sharing: Content creators earn a share of the revenue generated from ads displayed on their videos through Facebook In-Stream Ads. The amount earned can vary based on factors such as audience size, engagement level, ad format, and advertiser demand.
  • Monetization Potential: Facebook In-Stream Ads offer significant monetization potential for creators with large and engaged audiences. By consistently creating compelling video content and attracting a loyal following, creators can maximize their earning potential through ad revenue.
  • Diversification of Income: Monetizing with Facebook In-Stream Ads allows creators to diversify their income streams beyond traditional methods such as sponsorships, brand partnerships, and merchandise sales. This can provide greater stability and sustainability in the long run.
Facebook instream ads in review image - digitalposh online marketing

In conclusion,

Facebook In-Stream Ads provide content creators with a valuable opportunity to monetize their video content and earn revenue from their efforts. By meeting eligibility requirements, adhering to content policies, and creating engaging content that resonates with their audience, creators can unlock the earning potential of Facebook In-Stream Ads and build a sustainable income stream on the platform.


What types of content perform well for gaining more views on Facebook?

Content that performs well in gaining more views on Facebook includes compelling videos, engaging stories, live video broadcasts, cross-promoted content, and posts optimized for peak engagement times.

How long does it take to get monetized on Facebook through In-Stream Ads?

The time it takes to get monetized on Facebook through Instream Ads varies depending on factors such as meeting eligibility requirements, content review process, and platform updates. Generally, it can take several weeks to months to complete the monetization process.

What are some common mistakes to avoid when trying to increase followers and views on Facebook?

Common mistakes to avoid include inconsistent posting, a lack of audience engagement, ignoring analytics insights, neglecting to optimize content for Facebook’s algorithms, and overlooking opportunities for collaboration and cross-promotion.

Can I use the same strategies for increasing followers and views on Facebook for different niches?

While many strategies for increasing followers and views on Facebook are applicable across different niches, it’s essential to tailor your approach to the specific interests and preferences of your target audience within each niche. Experimentation and adaptation are keys to success.

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